Avery Dennison launches adhesive for resealable packaging

Avery Dennison Label and Packaging Materials has introduced R1490M, a new adhesive for high-performance resealable packaging for home and personal care products.

R1490M has been designed specifically for the reseal market, and suits a very wide range of wet wipe applications, such as baby, facial and household wipes.

It offers moisture- and solvent-resistance for up to 60 opens/closures, along with clean removability from PET and PP substrates.

Available with a wide range of filmic facestocks, R1490M ensures, the adhesive also carries BfR XIV food approval for dry, non-fatty and fatty foodstuffs, with a reduction factor of 5.

Products using the adhesive are also available with a special gum pattern on 2m widths.

Jasper Zonnenberg, director for specialties in Europe at Avery Dennison Label and Packaging Materials, said: ‘Requirements of wet wipe products extend well beyond the need for multiple opens and reclosures.

‘Brand image is also critical, and this adhesive gives a good ‘feel’, with a smooth and quiet peel across many surface types.’

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