Avery Dennison launches Intelligent Label Solutions range

At Labelexpo Europe 2017, Avery Dennison has introduced a set of products that have RFID technology at their core. The products are engineered to help label converters and brand owners grow their business in a world increasingly shaped by the IoT, by enabling interaction between their products and such devices as smartphones, with other networked objects containing RFID.

The Institute of Electrical and Electronics Engineers (IEEE) estimates that by 2020, more than 50 billion objects will be networked. Many of those objects will use RFID. It follows that the IoT is heavily influencing the course of product packaging.

‘RFID is a game changer,’ said Georg Müller-Hof, vice president marketing for Avery Dennison Europe. ‘The technology is at the core of the IoT, and it’s revolutionizing labeling and product packaging. By taking advantage of our Intelligent Label Solutions, label converters and brand owners have a golden opportunity to be on the cutting edge of a phenomenon that’s changing our world.’

Avery Dennison’s Intelligent Label Solutions portfolio includes:

RFID Product Portfolio – These inlays are designed and manufactured by Avery Dennison for use in retail, medical, transport, logistics, manufacturing, and other industries. RFID inlays can be used in a wide variety of objects, including virtually any pressure-sensitive label construction.

TT Sensor Plus 2 – A small (⅓ of a credit card), wireless, single-use, self-adhesive label can be adhered to, or placed inside of, a shipping package to log and store temperature data. The data is stored in a near-field communication (NFC) microchip and can be uploaded to the cloud via a smartphone or a computer at any point in the package’s journey. TT Sensor Plus 2 is intended for pharmaceuticals, food and beverage, and other industries where careful monitoring of a temperature-controlled supply chain ensures compliance and quality.