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  • 25 Aug 2022

Avery Dennison launches MDO films with recycled content

Products said to enhance sustainability without compromising performance

Avery Dennison Labels and Packaging Materials has introduced two MDO films with post-consumer recycled content. The new rMDO white and rMDO clear filmic facestocks have been developed to improve packaging sustainability and stay ahead of changing regulations for a broad range of household, personal care, cosmetic and food products.

With 30 percent post-consumer recycled content, Avery Dennison rMDO facestocks consume fewer resources, help to keep plastic out of the waste stream, and give packaging a more authentic look. Their recycled content creates a slightly less uniform appearance that consumers identify with eco-friendly packaging.

The white and clear rMDO facestocks achieve those benefits while delivering the performance that brands and converters expect from MDO films. They feature good print quality with both digital and conventional inks; perform like other film facestocks during printing, dispatching and application; and are suitable for curved, contoured, conformable and squeezable packaging. Plus, they are paired with AD CleanFlake™ technology to enable recycling of rigid plastic packaging.

'These new products are ideal for brands seeking to increase the recycled content in their packaging and connect with consumers looking for more eco-friendly products,' said Anh Marella, marketing director for films at Avery Dennison Labels and Packaging Materials. 'They also meet the needs of converters by integrating recycled content into the label without compromising print and application performance.'

These new films, in addition to other new recycled content facestocks and overlaminates, will be showcased at the Avery Dennison booth at Labelexpo Americas 2022, September 13-15 at the Donald E. Stephens Convention Center in Rosemont, IL.
 

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