German paper manufacturer Feldmuehle has added LabelSet Cuir and MatisSet Cuir material to its portfolio to offer new wet-strength label papers developed specially to achieve vintage and eco label look.
LabelSet Cuir and MatisSet Cuir are Feldmuehle's answers to the increasing demand for wet strength label papers with unusual surfaces. The new embossing, Cuir, gives the paper a natural structure. This new surface corresponds to the trend towards the vintage look or eco-design of the labels to offer brand owners a way of communicating the environmental orientation of the product.
The papers used as the basis for the new Cuir embossing (LabelSet and MatisSet) are well-established Feldmuehle products offering high quality and mileage. The unique embossing technique joins already popular Reflexion, Linen, and Vergé product lines.