Metsä Board launches cartonboard for luxury packaging

Carta Allura is reported to have ‘exceptional smoothness’, making it ideal for foil lamination, high-gloss varnish and other special effects. It also has high brightness and an attractive visual appearance that suit the needs of premium product packaging. Metsä Board said Carta Allura is most suitable for the beautycare, high-end food and beverage segments, as well as graphic applications.

Carta Allura is also said to be lightweight yet firm, giving more cartons per tonne and enhancing sustainability, and it has a coated reverse to ensure a good finish to the inside of the carton.

‘There is a trend towards using special effects to distinguish packaging,’ said Christophe Baudry, commercial director for beautycare and healthcare at Metsä Board. ‘Hot-foil stamping and foil lamination work best with an exceptionally smooth surface, and that is exactly what Carta Allura provides.’

Metsä Board will present Carta Allura for the first time at PCD – Perfumes, Cosmetics and Design Packaging in Paris on February 5-6. It will also show its other beautycare grades, including Carta Elega, Carta Integra, Carta Solida, Avanta Prima, Chromolux and Modo Northern Light.

All Metsä Boards cartonboards are made from fresh forest fibers grown in sustainably managed forests.