MPS presents ‘Beyond the machine’ at Labelexpo Europe

Atze Bosma, CEO of MPS, explained: ‘Yes, our presses are top-quality, but we offer label converters much more. High-level service and our knowledge of connectivity and productivity are the foundation for optimal life-cycle performance of MPS machines. The result: extremely efficient production of highest quality applications.’ 

The ‘Beyond the machine’ concept will be demonstrated with four islands surrounding the MPS printing press, each showing strengths of four key processes: connectivity, applications, productivity and service.  

To showcase the range of MPS print capabilities, MPS has invited customers to submit their unique label applications printed on their press for a chance to win an MPS Label Award. The most beautiful labels will be displayed on the Wall of Fame.  

‘This year’s Labelexpo Europe will be unlike anything we’ve shown before,’ said Inge Smolders-Brinkman, marketing communications manager. ‘Not only are we bringing a unique press, equipped to create highly complicated and special labels; we’re showing that an MPS press is only a tool to achieve the best and complete lifecycle performance.’  

Demonstrated on the MPS booth will be the hybrid EF Symjet press, presented with a Domino digital N617i inkjet printer, in a wider 17in/430mm width and in a new color scheme. It is equipped with five flexo stations, digital cold foil, a Kurz cold foil unit for single images and optical effects, lamination and die-cutting.  

Hans Poortinga, manager of the MPS Technology & Expertise Centre, commented: ‘At Labelexpo Europe, our goal is to push the limits of flexo and inkjet printing and converting by creating the most exclusive and highly-complicated labels. Visitors will see the combination of two different foils, 3D lenticular labels and variable data, and learn first-hand how hybrid printing can evolve their business.’