Primera launches full-color POS printer

Primera Technology has launched its PX450e color printer, designed for use at retail point-of-sale and point-of-issue. It is suited to printing coupons, receipts, tickets, name badges, wristbands and other types of narrow-format output. The machine can produce a typical 4” x 2.5” (101mm x 63.5mm) coupon in just five seconds.

A built-in guillotine cutter allows forms of any length to be printed, cut and dispensed with clean, finished edges instead of perforations.

‘Until now, there were almost no options for full-color printing of narrow-format output at point-of-sale or point-of-issue,’ said Mark D. Strobel, Primera’s vice president of sales and marketing. ‘PX450e allows our customers to enjoy the benefits of full-color output at a reasonable price. Its fast print speeds won’t slow down checkout lines, registration desks or admission counters.’

Full-color printing can add significant impact to printed output. A recent study indicated that consumer redemption rates of coupons printed in color were up to 25 percent higher than coupons printed in black and white. In addition to retail POS, PX450e is expected to also be used in hospitals, banking, hospitality and more.

PX450e is easy to connect with most of today’s POS systems and computers. A standard USB interface port is provided for use with the included Windows XP/Vista and Mac OS 10.2 or higher printer drivers. Supplies include a drop-in paper or label roll and a snap-in tri-color ink cartridge. Paper widths are flexible with a minimum width of 1” (25.4mm) and a maximum width of 4.25” (108mm).

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