Primera launches LX610 printer with built-in die-cutting

Primera claims that the new LX610 is the only inkjet desktop color label printer in the world to combine high-resolution color label printing with digital die-cutting.

Images are printed at up to 4,800 DPI onto a variety of different label materials. After each image is printed, it is cut to the desired size and shape with a high-precision carbide steel knife blade. The printer comes complete with intuitive software for laying out print and cut files. In addition, standard pre-die-cut labels and tags can also be fed through the machine just like any other color label printer.

The company offers two different types of ink and a wide variety of substrates for the new printer. Dye-based ink produces bright and vibrant colors, while pigment-based ink offers resistance to sunlight and water for extended periods of time. Substrates can include gloss and matte paper, PVC, polyester and polypropylene.

The LX610 comes with a copy of PTCreate software available for free download. It allows all typical print and cut functions, including import of bit-mapped images such as jpg, png, bmp and more. Also included is a library of shapes such as circles, squares, ovals, rectangles, and starbursts.

Primera also offers an upgraded version of the software, called PTCreate Pro, which further expands the capabilities of LX610 by adding many extra tools including import of vector files, layering, export of images and contour cutting around intricate artwork as well as auto-trace and cut function.