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  • 20 Aug 2019

Pulse Roll Label Products to unveil new inks

New pure bright metallic ink showcased during Labelexpo Europe

UK-based narrow web ink specialist Pulse Roll Label Products will unveil a new version of its PureTone UV flexo printing inks at Labelexpo Europe 2019, reformulated to comply with the latest EuPIA guidelines and optimized for better performance.

The reformulated PureTone process inks and mono-pigmented mixing bases enable cleaner, brighter colors and consistent and accurate results, says the company.

PureTone and PureTone FPC can be used across multiple substrates including paper, board and film, and are suitable for self-adhesive labels, wrap-around labels, tickets and tags and shrink sleeves.

‘We’ve reformulated our PureTone and PureTone FPC process inks and mixing bases in response to the recent reclassifications of selected raw materials used in the manufacture of UV printing inks,’ said Mikaela Harding, product manager at Pulse Roll Label Products. 

‘Labelexpo Europe is always a great platform to share our latest product developments with the global label and narrow web industry so we are very pleased to be introducing the next evolution of our UV flexo. The 2019 Labelexpo theme of “Moving your business forward” is very apt as we build on PureTone’s success to introduce the next generation of our flagship ink system. 

‘As well as complying with regulatory changes, and as part of our ongoing drive for continuous improvement, our R&D team has also taken the opportunity to incorporate product enhancements in terms of rheology and flow. These developments further optimize our inks in terms of quality and on-press performance, so we are excited to be bringing to market the next evolution of our PureTone and PureTone FPC ink systems.’ 

Pulse Roll Label Products will perform live PureTone ink mixing and color matching demonstrations, embracing the opportunity to showcase its new database using X-Rite’s InkFormulation Software. 

The company will also showcase achieving accurate and consistent brand color irrespective of the printing process using the PureAqua water-based flexo ink system. 

Other developments featured at the show will include the new PureBright Silver and Gold UV flexo metallics inks, revamped range of PureWhite opaque white inks and new PureFinish UV flexo cold foil adhesive and UV flexo primers.

‘We have seen a surge in demand for high quality metallic inks over the past few years as brand owners seek to make their labels stand out on the shelf by adding enhancements that provide a premium finish. We’re excited to officially introduce our new PureBright range at Labelexpo. Not only do our new PureBright inks comply with the very latest EuPIA guidelines, we are also confident that our new metallic inks offer superior lustre compared to current industry standards, as well as improved overprintability,’ concluded Harding. 

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