New self-adhesive security labeling solution

In a world increasingly challenged by counterfeiting and ‘inventory shrinkage’ – particularly in consumer markets such as pharmaceutical, tobacco, high-value wines and spirits, the automotive industry, and computers – continuous innovation in security labeling solutions is essential if brand owners are to maintain the integrity of their products.

Avery Dennison Roll Materials Europe has brought a new self-adhesive ultra-destructible film to the market: Fasson PEHD TE. Avery Dennison Roll Materials Europe were joint developers of the leading-edge facefilm, which represents an overt tamper-evident device with new brand protection functionality, and is offered within the service context of the Fasson Speciality portfolio.

The company said in a statement: ‘Fasson PEHD TE is ultra-destructible by delamination, and the facefilm only fractures once a converted label is applied to a substrate. The facefilm has the look and feel of matt white paper, but it is, in fact, a biaxially-orientated high-density PE film whose highly-cavitated inner layers cause multiple fractures when manipulated, causing delamination, and providing strong visual evidence of tampering. The Fasson PEHD TE self-adhesive laminate combines the white, clay coated, engineered facefilm with a high-performance adhesive, Fasson S700, and a choice of release liners according to label dispensing requirements.

‘Thanks to its special topcoating, Fasson PEHD TE can be printed and converted by all the conventional print processes – flexo, gravure, letterpress, litho, screen, hot foil stamping, and holographic foiling, as well as thermal transfer and dot matrix. On-press stability is aided by the balance machine. Additional features for the converter are evident at the diecutting section: diecutting is accurate at high speeds, and additional security cuts in the label surface can be achieved with ease. The non-abrasive nature of the facefilm also usefully delivers an extended life for the diecutting tool.

‘Adhesive Fasson S700 is ultra-permanent, and gives high adhesion values on a variety of substrates. Gum patterns can be supplied to customer order. Together, facefilm and adhesive offer a broad operating temperature window, from –20 degree C to 80 degree C. They resist immersion in water, grease, oil, a wide range of chemicals and the effects of UV light (for longer than 1.5 years in European application conditions) to give reliable tamper evidence in virtually any circumstances.

The Fasson PEHD TE laminate (offered as standard with BG45 release liner) delivers controlled release for effective hand or automatic label dispensing. Overall, the product offers an exceptional cost/performance ratio, with better conversion characteristics that other ultra-destructible films. Its security features can also be usefully enhanced with the addition of taggants, threads, and UV fibers below the film’s surface without compromising the performance of the basic laminate.’

Alexander van’t Riet, European director, Speciality Products, for Avery Dennison Roll Materials Europe, said: ‘We have been aware of a need in the market for a more accessible ultra-destructible product that makes life easier for the converter. I believe we have found it in Fasson PEHD TE. This is certainly the best mid-range tamper-evident security labeling material on the market today – and with the help of Fasson Speciality engineered solutions it can uniquely be adapted to meet a wide range of application situations and give real added value for the user in terms of product protection. ‘