Nilorn teams up with UK country outfitter

UK country outfitter Farlow of Pall Mall has netted the perfect partner to supply its brand accessories.

Internationally renowned among the fishing fraternity, it chose Nilorn UK, the branding and label expert, to create its distinctive fly boxes and woven labels.

Both the labels and the fly boxes are designed using the signature black and white colors of the Farlow logo, with 6,000 labels in circulation and some 15,000 fly boxes now being used by fishermen to hold their bait.

Tim Woods, sales director at Nilorn said: ‘The fly boxes are a relatively new addition to the Farlow product portfolio, but it was important we got the look and branding just right. As with the woven labels, the design and feel is crucial to strengthening the brand and we worked in partnership with Farlow to choose the materials, shapes and colors that would add value to the end product.’

Established in 1840, Farlow is a leading supplier of fly-fishing and shooting equipment, contemporary performance clothing, and luxury lifestyle apparel and accessories.

Joanne Thomas, clothing buyer at Farlow said: ‘Nilorn was recommended to us by one of our previous buyers and we are extremely pleased with the end result. Our brand represents English country living and we wanted our labels to reflect this, something that we feel has been accomplished by Nilorn.’