Nilpeter appoints manroland as Latin America distributor

In a deal signed during Labelexpo Americas 2010, Danish press manufacturer Nilpeter has appointed manroland as its distributor for Latin America.  

The arrangement sees Mexico-based manroland latina, under general director Mirko Straub, handle sales and support in Mexico, Central America, Peru, Ecuador, Colombia and Venezuela. manroland do Brasil, under president Franz Freiherr von Fürstenerg, will cover Argentina, Chile and Uruguay. Nilpeter’s Brazilian subsidiary, Nilpeter do Brasil, will continue to serve its local market. 

Jesper Jørgensen, global sales director for Nilpeter, said: ‘manroland has the right people and the right set-up to support our products. As a fellow press manufacturer, there is a good synergy between the companies. Latin America continues to be an increasingly important region for Nilpeter, and the appointment will help give us greater focus to the market.’ 

Both Freiherr von Fürstenerg and Straub have many years of experience working with Nilpeter technology. Freiherr von Fürstenerg worked for the press manufacturer 16 years ago before investing in Sao Paulo-based converter Sangar. While working for the Brazilian label printer he invested in two Nilpeter FA presses, so has experience of both sides of the supply chain. Straub, meanwhile, previously worked for Ferrostaal in Mexico, distributing Nilpeter machines.  

‘We are very excited to be able to offer Nilpeter’s range of machines to the market, and are convinced that we can continue their success in the region,’ said Mirko Straub. 

Nils Evers, general manager of Nilpeter Latin America, commented: ‘The appointment brings consolidation and stability to our presence in the market, and to our customers, to whom we want to be as close as possible.’ 

Labelexpo Americas proved a fitting location for the completion of the deal, given the large numbers of Latin American visitors to the show. ‘We’ve seen a dramatic increase in visitors from the region,’ said Jesper Jørgensen. ‘It’s a reflection of the maturity and growth of the Latin American market.’ 

Pictured l-r: Mirko Straub, Franz Freiherr von Fürstenerg, Jesper Jørgensen and Nils Evers

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