Nilpeter to launch Next initiative at Labelexpo Americas

- Next designed to optimize package printing process and create opportunities for expansion

 

- Nilpeter investing in technology centers in commitment to drive innovation

 

Danish press manufacturer Nilpeter will introduce two new printing presses at Labelexpo Americas, as well as unveil a new company-wide initiative that intensifies its focus on technological innovation and helping label and packaging converters build a competitive advantage.  

 

The initiative, called “Next”, is a move by the company to add value by optimizing the packaging and label printing processes, and generate opportunities for printers and converters to expand into new markets.

 

Nilpeter added that it is strengthening its commitment to research and development as a basis for enhancing the program of FA and FB flexo and MO offset print converting lines, with smarter workflows and a broader palette of configurations.

 

Peter Eriksen (pictured, top), Nilpeter’s chief operating officer, said: ‘Faced with the pressures of volatile raw material prices and the trend to shorter runs, label and flexible packaging converters need smarter ways of delivering without compromising quality.

 

‘We see the challenge becoming greater, as brand owners look for printing partners who have the versatility to offer a broader range of decorative solutions, with the identical look and feel anywhere in the world.

 

‘Through the Next initiative, we are refocusing our resources, people and expertise, to overcome these challenges and support the converter with long-term, competitive advantages.

 

‘Our commitment is to empower the printer to thrive with lean, streamlined processes, and the creativity to offer unique solutions in an increasingly integrated value chain.’

 

The Next initiative will ensure the company’s perspective permeates all Nilpeter operations, and will see investment in the company’s customer care division, technology centers at the Slagelse, Denmark and Cincinatti, Ohio factories, and new enhanced customer support set-ups around the globe.

 

The technology centers provide an innovation hub, where, under supervision from Nilpeter’s technical staff, printers collaborate with brand owners and other value chain partners to develop new products, while having access to a full range of finishing solutions.

 

Jakob Landberg, Nilpeter’s sales and marketing director, said: ‘By expanding the technology centers, we are showing our strengthened commitment to driving innovation, a central pillar of the Next concept.

 

‘With accessible, well-equipped facilities, converters have an accelerated, low-risk means of bringing ideas to market, without losing production time or having to invest in dedicated technology to perform trial runs.’

 

Find out more about Labelexpo Americas here

Read more on package printing’s presence at Labelexpo Americas 2012 here

Read more on press technology here

Read more on workflow technology here