Avery Dennison promotes Rodriguez to lead EMENA materials division

Avery Dennison has promoted Mariana Rodriguez to vice president and general manager for the materials group in EMENA as the global materials science company positions itself to capitalize on growth opportunities across the region.

Rodriguez will implement growth strategies for the EMENA division, meet short and long-term business objectives and identify new revenue streams in her new role, according to the company.

'Avery Dennison sees huge potential for growth in the EMENA region, and we are positioned to capitalize on opportunities here because we have the knowledge, experience, equipment and spirit of innovation needed to succeed,' Rodriguez commented.

The executive highlighted the company's upcoming presence at Labelexpo 2025 in Barcelona, where it will showcase products that 'drive circularity, enable traceability and enhance consumer experiences.'

Rodriguez brings nearly two decades of experience with Avery Dennison, having joined the company in 2006. She has held leadership positions across multiple materials group regions, spanning label and packaging materials, graphics and performance tapes businesses.

Her expertise covers supply chain, procurement, marketing and general management functions. Most recently, she served as vice president and general manager of performance tapes in Europe and vice president and general manager of graphic materials in North America.

'Materials group EMENA is known for its materials science expertise and dedication to customer satisfaction,' Rodriguez noted. 'I will be leveraging our talented teams' collective strength to achieve our goals for sustainable growth and profitability, while continuously improving our customer experience and collaborating together to innovate.'