Eagle appoints technical director for Europe

Effective immediately, Andersen, a 25-plus year veteran of the graphic communications industry, will head up the sales and marketing efforts for the company in the UK via his company, AeTee Group.

Born in Denmark, Andersen began his career as a trainee at EACgraphics, after investing two years serving the Danish Airforce. In 1994, he moved to Bombay to work for EACgraphics India, first in a sales role, subsequently as North India regional sales manager based in Delhi and finally to set-up a new after-sales team based in Chennai. In 1998, when Heidelberg bought EACgraphics, Andersen relocated to the Philippines in a role responsible for pre-press and consumables sales. In 2000, Andersen moved to the UK as international sales manager for Brandtjen & Kluge, a fellow US manufacturer. Since then, Kluge’s international sales have evolved into what is now an independent company, AeTee Group, headed by Andersen, and now representing other finishing equipment.

‘The European printing community is increasingly seeking out that technological differentiator that will not only inspire greater awareness and reach, but also give them a decisive service edge in very competitive markets,’ commented Andersen. ‘We believe that innovation is hot and cold foil printing.

‘Eagle is both the leading supplier and global advocate of foil applications and print enhancement on a global scale. Accordingly, it has already established a good name throughout the region. So, as the client base grows, it was a natural choice to help the company open new doors and offer a more local support center to its burgeoning customer base. We aim to capture the European market in the same way Eagle now dominates in Americas, and many other parts of the world, by partnering with our customers, not just supplying equipment.’