Highcon adds to advisory board

Greeting card company American Greetings has placed an order to purchase the next Highcon Euclid cutting and creasing machine in the US. West Chester-based Anro placed an order for a Euclid last year, making it the first company in North America to install the new digital folding carton finishing system.

Weiss joins Benny Landa and Mike Ferrari, founder and president of Ferrari Innovation Solutions, on Highcon's advisory board.

Weiss said: ‘We believe in the future of Highcon and its digital post-print product and see the Highcon Euclid becoming an integral part of our production cycle.

‘We are eager to play a part in the future development of the product and view this relationship as far more than a simple equipment purchase.’

Aviv Ratzman, Highcon CEO and co-founder, said: ‘Zev's participation in our advisory board, as well as our cooperation with American Greetings, will ensure that we continue to develop the best possible solution for short to medium run digital carton converting.

‘We look forward to a mutually beneficial long-term relationship.’