Innovia appoints market manager for EMEA

In his new role, Hofmann will report to Wayne Middleton, market leader – labels. Middleton explained: ‘Jörg brings a wealth of experience, with nine years in the BOPP films industry and 12 years in label production, with both pressure-sensitive and in-mold labels and most recently, four years looking after our labels customers as sales account manager, Germany.’

Based in Germany, Hofmann will now also support the label business throughout the Europe, Middle East & Africa region and retain some key account responsibilities in Germany.