Innovia Films promotes Jörg Hofmann to label market manager for the EMEA region

Hofmann has previously worked with Treofan, and since 2009 has acted as Innovia Films’ sales account manager for Germany.

He will continue to be based in Germany, and maintain responsibility for some key accounts in the country, but will support the label business throughout the EMEA region and retain some key account responsibilities in Germany.

Taking up the role from today (May 1), Hofmann will report to Wayne Middleton, Innovia Films’ market leader for labels.

Middleton said: ‘Jörg brings a wealth of experience, with nine years in the BOPP films industry and. 12 years in label production, with both pressure-sensitive and in-mold labels and most recently, four years looking after our labels customers as sales account manager for Germany.’