Keith Ferrel becomes latest Dscoop global promotion

Ferrel, who has been a member of the Dscoop Asia-Pacific operation’s board for three years and recently became its chairman, brings a wealth of experience to the role, according to the digital printing cooperative, and will continue to play an integral role in promoting the benefits of Dscoop to the sign and display sector. He is regarded as one of the most influential and well respected industry figures within the Asia-Pacific region, and has been a great advocate of Dscoop since he became a member for Cactus Imaging, a company he co-founded in 1992.

‘The value Dscoop provides for its members is immense – great networking, relevant educational opportunities, superb conferences and a Dscoop family that is prepared to share,’ said Ferrel. ‘Dscoop has provided Cactus Imaging with numerous opportunities and additional industry and technical knowledge that has enhanced the business for both the company and the staff. As Dscoop grows its worldwide membership, the expertise and advice provided by this ever-expanding community provides further value to our company. This is why the introduction of a free membership scheme and the prospect of the organization significantly increasing its reach presents such an exciting time for all Dscoop members.’ 

Ferrel is to continue work as chairman of the Asia-Pacific board in addition to his new global role.

His appointment follows the promotion of Peter Van Teeseling from his role in the EMEA region to Dscoop global director of operations.