New appointments at Bunting

Bunting Magnetics has appointed Simon Ayling as production manager and Steve Lacy as technical sales executive for its European manufacturing and sales operation center. Based in Berkhamsted, England, the location is responsible for all sales in the United Kingdom, Europe and the African continent. 

‘Since the establishment of our new location in Europe, the level of sales activity has increased rapidly,' said Robert J. Bunting, owner and chief executive officer. ‘Simon has worked previously for our Magnet Applications subsidiary and will enable us to meet this higher demand quickly and efficiently. We have aggressive strategic plans to expand the capabilities of this site and feel that Simon’s manufacturing and planning skills will help us achieve these goals as well.’ 

In his sales role, Lacy will initially focus on serving as the main inside sales contact for the company. He will assist Gareth Meese, export sales manager, in researching and securing new business throughout the region. Lacy will manage the company’s network of distributors and coordinate any customer visits. He has held a variety of sales leadership roles within the consumer products, manufacturing and transportation industries. 

‘Steve has the type of business development background which we feel will have a quick impact in helping us reach a new level of sales in Europe,’ stated Meese. ‘The increased amount of sales activity which we have experienced necessitates a dedicated person in our main office to handle customer inquiries. Steve will help that process proceed quickly and smoothly.’ 

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