New global sales director at Xeikon

Olbricht will take the global lead in shaping the North American market and be instrumental in the roll-out of the ‘power of dry toner’ campaign.

'The Power of Dry Toner’ has been launched by Xeikon to push the benefits of its principal technology. 

Although the company has moved into inkjet with the launch of its Panther presses and acquisition of the EFI Jetrion portfolio, dry toner remains at the heart of its business.

On her appointment, Olbricht, said: ‘With over five years of experience in Graphic Arts sales for Xeikon, I can see the broader picture and the exceptional possibilities offered by Xeikon’s technology.’