QuadTech expands sales force

QuadTech has appointed a number of new sales managers in Europe and the US.  

The new recruits are tasked with growing market share for QuadTech color control and inspection systems designed specifically for packaging production, as well as maintaining the momentum of sales into traditional QuadTech strongholds such as newspaper and commercial web offset print sectors.

Bill Dennis, based in Texas, joins the QuadTech team as Western regional sales manager covering southwestern, western, and northwestern states of North America, including Alaska and Hawaii. Dennis has extensive experience in commercial web offset press equipment, packaging production and in-line finishing and die-cutting processes.

Caroline Zimmer becomes regional sales manager for France and French-speaking parts of North Africa. Zimmer has experience across a variety of print processes, both in sales and technical support roles. She has specialized knowledge of paper and paper-based substrates, their properties and suitability for different applications. Zimmer will use this knowledge in her new role working with companies running newspaper, commercial web and packaging operations that require 100% inspection and color control across the widest range of substrates.

According to Zimmer, the timing of her new position comes as the QuadTech range of products is more relevant than ever. She said, ‘Many sectors of the printing industry in France, like in most of the developed nations, are suffering from general over-capacity - which  means that competition is fierce and margins are tight. It is against this backdrop that QuadTech has such a powerful proposition for customers in offering technologies that significantly improve overall efficiency and enhance competitiveness.’

Taking on responsibilities in northern Europe, Paul Burger, based in the Netherlands, will act as area sales manager for northern Germany to handle sales into the newspaper and commercial print markets. In the Benelux countries he is responsible for the packaging portfolio. Burger previously worked for press and auxiliaries supplier, Graphic Web Systems BV, the Netherlands, and has been an instructor at both Pro Mark and BST inspection systems.

Burger believes that despite different economic conditions and industry developments in each of the countries for which he has been appointed, QuadTech has unique technology and corporate characteristics that are of equal value across the board. ‘The German market is certainly well advanced and has recovered from recession more quickly than most, but this is creating heavy competition. In this climate, the benefits from installing the most precise, efficient and sophisticated color controls and inspection systems can make the difference of survival.’

According to Burger, current conditions in the Benelux countries are on the whole less critical, but there is still significant potential: ‘With a preponderance of smaller, family-run businesses in certain regions, many companies are poised for growth. QuadTech’s strong company ethic of long-term support and collaboration with customers means that we can help these printers to introduce new efficiencies that will ensure and maintain the highest quality production as they grow.’

Assigned the role of area sales manager for Italy, Angelo Mazzacani has experience in large-scale print production. Previously plant manager for Arvato and production manager for Mondadori, Mazzacani has on-the-ground knowledge of the pressures involved in meeting the wide range of customer demands. Sales experience gained working for the energy company COIM complements his technical expertise.

 QuadTech president Karl Fritchen said: ‘We are strengthening our commitment to our customers by adding even more depth of expertise to our sales team. The economic downturn caused many printers and, frankly, many of our competitors to pull back on research and development. We've taken the opposite approach, investing heavily on developing innovations that will increase our customers' profit margins. We're very excited to have Bill, Caroline, Paul, and Angelo helping QuadTech to bring critical new technologies to the market.’ 

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