Sato Europe names new marketing director

Sato Europe has appointed Armelle Jaclot as its European marketing director, effective January 12, 2026.

Based in Heidelberg, Germany, Jaclot will be responsible for designing and executing Sato Europe's marketing strategy across the region, with a focus on strengthening brand positioning and driving demand generation.

Jaclot brings a B2B marketing background spanning technology, EdTech and education, with experience in multicultural environments. In her previous role as a global marketing director, she led international marketing strategy and performance-driven campaigns across brand, content, events and marketing automation.

'Armelle brings the blend of strategic thinking and hands-on execution that European organizations need as buying journeys become more complex,' said Laurent Lassus, head of Europe at Sato. 'Her experience aligning marketing and sales in digital-first environments will help us support customers and partners with clearer positioning and stronger demand creation across the region.'

'I'm excited to join Sato Europe at a time when customers are looking for outcomes, not just products,' added Jaclot.