Smyth Companies appoints sales and marketing veteran

Challoner’s duties will include direct responsibility for all Smyth Companies’ sales and marketing efforts, information technologies and go-to-market strategy.

Prior to joining Smyth Companies, Challoner was vice-president of sales and marketing for Pioneer Metal Finishing, as well as spending more than a decade with WS Packaging Group, where, as vice-president of business and market development, he was instrumental in integrating WS Packaging Group’s ERP system across 18 facilities while also developing and launching web-based customer systems.

Challoner will report to Scott Fisher, president of Smyth Companies, who said: ‘Bill has over 20 years of experience in the packaging industry and brings a broad understanding of all sales, marketing, information technologies and operational effectiveness of the business.

‘We believe that Bill’s extensive background in in these areas will have a significant impact on our growth strategy.’