Running Imp appointed UK distributor for Sportstiks

Self-adhesive label numbering system manufacturer Sportstiks has appointed Running Imp as its UK distributor. The company will be the main contact for sales and distribution of the Sportstiks brand competitor identification technology throughout the United Kingdom.  

Launched in February 2009, Sportstiks is a self-adhesive label numbering system supplied in sheet form for easy peel-off and application to sportswear, matching equipment and baggage that eliminates the use of pins. The labels are printed in full color and can include sponsors logos or other branding with all items on one sheet, thus eliminating collation errors. The sheets can be cut to any specific requirement or customized to create an eye-catching and colorful focal point for the event. Sheets up to A3 (300mm x 420mm) can be supplied.  

Based in Lincoln, Running Imp is one of the UK’s leading running event suppliers and serves competitions such as the London Marathon. ‘In addition to serving a multitude of events around the country, we also supply products for football and swimming as well as for schools and colleges,’ said managing director Chris Illsley. ‘The Sportstiks product is a good fit with our existing market and we are excited to be partnered with this new technology.’  

Established in 2007, Sportstiks developed its competitor identification technology in collaboration with several leading research companies around the world including Dupont, Avery and Hewlett Packard. ‘The interest shown in this new form of competitor numbering at its recent launch and trials at various sporting events has been significant,’ added Michael Melleney of Sportstiks. ‘This appointment will enable us to grow our brand presence and provide athletes in the UK with a simpler, far more efficient and cost effective solution for competitor identification than has been available.’