Sekuworks’ new corporate identity launches expanded service platforms

Sekuworks, a Cincinnati based global brand protection company, has unveiled a new corporate brand identity that represents ‘a significant mark in the company’s history’, according to a statement. This identity emphasizes Sekuworks continued dedication to providing full service solutions to address the ever-increasing brand counterfeiting and product diversion problem.

The new Sekuworks identity features an abstract globe representing the company’s world-wide presence with offices in Manila, Hong Kong, and Germany, as well as several global partnerships. The new blue and green corporate palette further communicates the company’s commitment to approaching brand fraud as a problem affecting the whole world.

‘This brand evolution will clarify our world-wide reach and full service brand protection capability,’ said Robert Sherwood, vice president of security programs. ‘Our new tagline – Protecting Brands for People – shows Sekuworks’ dedication to alleviating brand fraud and the destruction it causes both to businesses and to people.’

The new identity launches Sekuworks’ expansion into a five platform brand protection strategy supported by robust programs designed to help brand owners achieve success in battling counterfeiting, diversion and fraud. The five platforms are: security consulting; technologies & information systems; security printing, utilizing the company’s patented technology, the Sekuweb; mass-serialization/track & trace; investigation & enforcement.