Sherwood Technology changes its name to DataLase

Sherwood Technology has announced that it is changing its name to DataLase with immediate effect. The company, originators of the award-winning DataLase process that uses a combination of color change chemistry and low power laser light for a wide range of applications, has adopted the name of its DataLase brand.

This move is a precursor to the launch of a significant market-ready product portfolio in 2006. DataLase’s existing coding and marking solution – a clean, indelible imaging technique for applying variable information to an infinite array of materials at full production line speeds – will be branded as DataLase Packmark. DataLase Packmark is a facilitating technology for coding and marking of primary packaging, which extends and enhances the use of laser marking and imaging.

DataLase will also be rebranding its existing portfolio of security applications. The DigiVU range of products will now be known as DataLase Guardmark, and will provide unique covert and overt image applications for document and brand protection. In addition, the company plans to launch complete market-ready solutions during 2006 for a range of applications. The product suite will include DataLase Casemark, a label replacement solution for secondary packaging, DataLase Foodmark for on-product marking of foodstuffs and DataLase Pharmamark for on-tablet marking applications.

‘We are excited to announce the evolution of focus for DataLase from a technology company to a complete solutions provider,’ commented Steve Kelly, managing director of DataLase. ‘2006 will be an exciting year for our company with the launch of our new ground-breaking products and the opening of our US facility.’