Avery Dennison launches sustainable options for wine and spirits market

Avery Dennison Label and Packaging Materials has launched 30 percent post-consumer waste (PCW) versions of three classic facestocks and a program designed to help northern California winemakers and label converters recycle their PET liner waste.

According to the company, its Estate 8, Estate 17 Martele, and Bright White Felt are among the most coveted wine-label facestocks, bringing a touch of elegance and gravitas to its clients’ products.

Now, as consumer trends drive the wine industry to find more sustainable packaging solutions, designers can choose 30 percent PCW versions of these facestocks from the Avery Dennison Wine and Spirits Portfolio.

The addition of these materials expands Avery Dennison’s portfolio to 13 facestocks with PCW content.

Meanwhile, more than 95 percent of label materials in the portfolio now meet the Avery Dennison Sustainable ADvantage standards. To achieve these standards, a label must either be made with less raw material, enable recycling or composting, contain recycled content or be responsibly sourced.

Avery Dennison is also offering an additional service to help increase PET liner recycling rates in northern California. As part of its AD Circular program, the company is collecting liner waste from label converters and wineries in Napa Valley and surrounding areas.

Those customers can drop off their liner waste at the Avery Dennison Napa distribution center. The company accumulates waste until reaching a full truckload, which is more economical to recycle, and then delivers it to qualified recyclers.