Avery Dennison to push sustainability at Labelexpo Asia

A pressure-sensitive labeling solution that improves the recyclability of PET containers will be one of Avery Dennison’s highlights at Labelexpo Asia.

The Avery Dennison CleanFlake film portfolio can help increase PET yields thanks to an innovative adhesive and film combination that separates cleanly and efficiently from the PET flakes produced during the recycling process. The result is food grade rPET flakes pure enough to be used to produce new food grade bottles and containers, which conserves virgin PET resources and supports beverage industry leaders’ desire to increase their use of recycled PET bottles.

Also in the spotlight will be adhesives that enable thinner constructions, increased productivity and decreased bleeding.

Other products on show will be MDO films anchored with Avery Dennison’s new proprietary S7000 adhesive, and the Aqua Stick and Aqua Proof products for the wine and spirit labeling markets.

Georges Gravanis, vice-president and general manager of the Avery Dennison materials group in the Asia-Pacific region, said: ‘Avery Dennison is constantly striving to develop label and packaging innovations that can help converters solve the performance and sustainability challenges they face today.

‘We are looking forward to engaging Labelexpo Asia 2013 visitors with fresh approaches not only to shelf appeal but to recycling, and productivity as well.’

Labelexpo Asia takes places in Shanghai, China, on December 3-6, 2013.