Innovia's Natureflex used for children’s health products in South Africa

A South African producer of all-natural children’s health products has adopted NatureFlex flexible packaging films from Innovia Films to wrap its cereals and dried fruit snacks.

KiddieKix has adopted NatureFlex flexible packaging films from Innovia Films to wrap its cereals and dried fruit snacks

Based in Stellenbosch, Western Cape, KiddieKix prides itself for keeping the growing needs of children in mind. Alison McDowell, founder, said: ‘At KiddieKix our aim is take care of our children’s future, which means creating an entirely eco-sustainable product, including the packaging.  We sampled many compostable materials for our inner packaging and nothing compared to NatureFlex. In terms of feel, quality, strength, durability and barrier protection NatureFlex came out streets ahead of any other product.’

Peter van Belle, sales account manager at Innovia Films, commented: ‘We are delighted that we were able to assist KiddieKix in meeting their packaging aspirations while enhancing shelf life and reducing waste.’

The films begin as wood sourced from certified plantations operating good forestry principles. They are independently certified to meet the American ASTM D6400 and European EN13432 standards for compostable packaging and are said to provide a range of advantages for packing and converting.

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