NewPage awarded patent for PointTrac TT RFID Product

NewPage Corporation has been awarded U.S. (8,096,479) and Canadian (CA 2678556) patents for its new paper-based substrate for printed Radio Frequency Identification (RFID) labels.

PointTrac TT enables RFID label manufacturers to combine thermal transfer printed variable analog information with advanced RFID chip technology. This technology facilitates low-cost production of printed paper RFID labels when compared with traditional multi-layer plastic film substrates.

‘The NewPage PointTrac TT technology will allow RFID chips to become more widely used in shipping, tracking and transactions by making conversion to this technology more affordable,’ said Jim Sheibley, director of specialty business and product development.

RFID uses a wireless non-contact radio system for the transfer of data for automatic identification and tracking. PointTrac TT has special dual functionality built in so that printed barcodes on the label face can be read with a line of sight optical device or by using an out of sight electronic device.

PointTrac TT is available with third-party chain-of-custody certifications, providing customers with high performance RFID products, while maintaining a level of both sustainable and renewable attributes.

Pictured: NewPage Corporation's new paper-based substrate for printing RFID labels

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