Sun Branding Solutions refocuses approach

The move is also in line with Sun Branding Solutions’ strategy to bring its collective expertise and the experience of its individual specialists together to deliver creative, cost-effective packaging options for clients.

Brandineering is a new multi-discipline delivery approach intended to ensure products meet clients’ future needs, and in turn, those of their target consumers by uniting the agency’s experts to deliver packaging that hits shelves with impact, consistency, speed, compliance and cost-efficiency, Sun Branding Solutions said.

Sun Branding Solutions said it will continue to bring the expertise of its family of branding divisions, comprising digital, pack science, creative, graphics and legal, with each family member playing a ‘crucial role in a stronger, tighter, integrated offer’.

Further, Sun Branding Solutions will leverage the strength of its parent brands – Sun Chemical Corporation and Dai Nippon – to deliver greater global coverage and brand consistency.

Paul Bean (pictured), managing director at Sun Branding Solutions, said: ‘Our customers are far more open to new ways of working in their endless search for efficiency. The old baton-passing multi-supplier model is increasingly costly, cumbersome and no longer fit for purpose in the digital age. These changes are designed to transform the customer experience by simplifying product launch programmes with technology-driven solutions that remove complexity and duplication, whilst unifying the process.

‘The future state is all about ease of use – streamlined access and communication channels across the supply chain. Each division of the Sun Branding Solutions’ family has been successful in its own right and we believe the time is right to bring the power of the whole together to reflect our joined up way of working, harnessing the collective expertise of our individual specialists at each stage of the packaging and branding journey.’