Sun Chemical and CSI announce brand color standards partnership

Sun Chemical has been appointed by Color Solutions International (CSI), as exclusive supplier of packaging inks for the manufacture and distribution of brand color standards to the graphic arts market.  A recognized supplier of physical color standards for brand owners, CSI will be working with Sun Chemical to ensure that brand color consistency is maintained across all possible packaging substrates and presses around the world.
 
‘A fundamental step in brand color management is setting brand color expectations at an early stage of the packaging design process,’ said Patrice Aurenty, color management business leader, Sun Chemical.  ‘Brand color standards have been a key area of development within our SmartColour portfolio at Sun Chemical.  We are pleased to work with CSI to supply the right inks for accurate brand color standards by printing process, and to meet the packaging specifications for bleed, crinkle, COF, light-fastness, and resistance properties in general.’
  
According to Dr Ron Pedemonte, president of CSI: ‘Color is one of the most important factors in brand identity and recognition.  By working with Sun Chemical, we can ensure that color standards are printed on any substrate the way brand owners envisioned them from the design phase.’