Sun Chemical Security to combat counterfeiting

Sun Chemical has launched Sun Chemical Security, a new global business unit that will provide a wide range of products used to print packages, documents and currency that incorporate security measures. The unit also will market forensic security systems to ensure authenticity of the products themselves.  John Luppino, General Manager, will lead Sun Chemical Security.
"Counterfeiting, theft and diversions have an enormous impact on the economy," said Luppino. "What the public sees is only the tip of the iceberg. Officials at the first Global Congress on Combating Counterfeiting held in Brussels this year put annual worldwide losses at more than $500 billion.”
Sun Chemical says it is building its strategy on an array of recent technological developments that can stymie counterfeiters. Along with its own security inks, Sun Chemical has aligned with several strategic suppliers – the Veritec Group, Inc; Inksure; and QinetiQ.
"There is a confusing variety of security options offered in the market, and it's difficult to determine just what technology will best suit a customer's needs," Luppino said. "Rather than offering one-size-fits-all, Sun Chemical can help brand owners clarify their needs and identify what available options might work best for them. The impact of the security problem has grown to the point where businesses are seeking solutions to proactively protect their products and their brands.
"Sun Chemical's technology offering provides a layered approach to security that can be used with the product itself, the primary packaging and the secondary packaging," Luppino added.