Tapp focuses on growth with seasoned label executive

John Attayek is the new CEO at Tapp Label Technologies, charged with integrating the group’s operations. Danielle Jerschefske reports

Tapp Technologies restructured and recapitalized its business last year and officially became Tapp Label Technologies as of December 31 2011. With a location in Napa, California, it is one of the region’s leading label converters, entering the wine label market in the early 1990s with waterless offset technology. The converter’s diverse portfolio of technology now includes flexography and liquid toner digital, which supports a varied customer base and gives the converter a competitive edge.

Tapp Label Technologies has been a leader in breaking into the under-developed boutique wine market in California. Its history of service and innovation has made it a great brand name in the wine market and the company is now looking to move to the next level under new leadership going into 2012.

CEO John Attayek brings 25 years of label industry experience to the business. Commencing his career with Avery Dennison, Attayek most recently served as a VP of sales and marketing at York Label, playing key roles in guiding the business into prime label production, building strong growth and a global business.

Attayek explains, ‘We’ve already made numerous and significant changes within the Tapp organization and are ready to grow and expand. We will continue to enhance our capabilities, provide superior service and invest in new business development initiatives and technologies in order to attract more business growth and maintain our core customer base; we’re simply focusing internally, setting operations up to match the Tapp reputation. I have a great team and we are clicking well, re-building the structure of the business and moving in the right direction.’

Tapp Label Technologies’ headquarters and main plant is located outside Vancouver in Langley, British Columbia, Canada. Private equity firm Pender West Capital Partners is prepared to support the converter achieve long-term growth, both organically and through acquisition.

Combined forces

York Label acquired LSK and Cameo Craft in 2006 and 2007 respectively, both with footholds in the West Coast wine industry.  Multi-Color Corporation acquired York Label in October 2011. While Multi-Color/Collotype serves many of the higher volume accounts, Attayek explains that Tapp Label Technologies will continue to service the estate and boutique wineries while developing the larger brand markets. ‘Tapp will strive to be the other option in the marketplace while maintaining the personal service its account base expects.’

Click here to read more about Tapp Technologies.

This article was published in L&L issue 1, 2012