Timestrips to feature on Nestl’s Maggi brand packaging

Food giant Nestl has confirmed it will be incorporating three-day Timestrip smart labels into its standard packaging for Maggi ready-to-use sauces, a major international brand. Nestl’s FoodServices UK division launched a full-scale commercial trial with the Timestrip labels at the end of last year and the technology has been extremely well-received.

The news is a significant development for the Timestrip Group and a ringing endorsement of its smart label technology as a customer-focused packaging innovation. Timestrip has also confirmed it is to begin another joint product development initiative with Nestl FoodServices UK.

‘We are delighted that the Timestrip technology has been so well-received by Nestl,’ said Paul Freedman, Timestrip’s joint CEO. ‘We have an excellent relationship with the Nestl team and are looking forward to working with them on other product development projects.’

Andrew Bailey, food commercial controller at Nestl FoodServices UK, is similarly positive: ‘Nestl’s partnership with Timestrip demonstrates our focus on offering our customers high quality products with a meaningful point of differentiation. This is particularly relevant in a time of increased food hygiene regulation.’  

Use of Timestrips encourages consumer storage and usage compliance, reduced product wastage, enhanced brand value and increased repeat purchases. Timestrip has made significant progress since its float on AIM in February 2005 and its smart label technology could become a key component in next generation packaging across many different market segments.

Timestrip labels are designed to show end-users of perishable products how long an item has been open or in use. When the label is activated, a non-toxic liquid dye travels across it at a consistent rate, giving a clear indication of the amount of time that has passed since the product was opened. The technology can be fully integrated into products or packaging as well as an applied label format.