Virtual labeling technique from Sherwood Technology

With a new development of its DataLase technology, the color change specialist, Sherwood Technology has produced a ‘virtual labeling’ technique that eradicates the need to use adhesive labels on packaging.  The innovative application allows images such as barcodes, two-dimensional codes, logos and graphics to be imaged by a low power CO2 Laser directly onto any surface, eliminating the time consuming process of printing on and applying labels to packaging. The virtual label becomes an integral part of the packaging and unlike conventional labels could not peel or fall off the package. This latest application of DataLaseT will particularly benefit industries which use labels on packaging, such as food and beverage and pharmaceutical. 
DataLase is a non-toxic and environmentally friendly ink, coating, or substrate additive that produces a positive image when marked by a low power CO2 laser. The ink, coating or additive undergoes a simple chemical color change and creates an image that is stable and has high contrast.  Traditional labeling technologies have been slow and complicated, relying on high maintenance thermal transfer or ink jet printers to produce labels.  Using a low powered laser to mark directly on the product is a much cheaper option than any established printing technique, as it removes constant maintenance costs and consumable costs, such as labels.
Steve Kelly, managing director, Sherwood Technology, comments: “Virtual labeling is an application of DataLase that will provide huge cost benefits for the manufacturer.  Not only is the technology considerable cheaper to use and maintain than previous applications, but the fact that it virtually eliminates downtime provides the opportunity to increase the average daily output.”