X-Rite, Pantone offer free Brand Color Assessment Profile for limited time

X-Rite and Pantone have launched a Brand Color Assessment Profile program to help businesses envision brand colors reproduced across various types of packaging materials to ensure consistent branding.

Cindy Cooperman, vice president of brand global strategic accounts at X-Rite Pantone, said: 'Color consistency is critical in brand recognition because consumers often associate any color discrepancy with product quality. Our Brand Color Assessment Profile aims to alleviate this by helping brands understand how color will reproduce early in the design process before color samples are even sent.'

Under the program, color experts at X-Rite Pantone will create a personalized Color Assessment Profile using a brand’s specific color scheme, which brand managers can use to make better informed decisions about colors early in the design phase.

Cooperman added: 'By leveraging X-Rite's color libraries and digital tools, brands can gain peace of mind in their color decisions. Our goal is to empower brands with the necessary color data and insights to make informed color choices and reduce time spent on color adjustments, ultimately enhancing brand visibility and consumer engagement.'

X-Rite Pantone is offering the USD 499 Brand Color Assessment Profile at no cost for a limited time.