vicki_strull

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Brand Protection: The brand consultant perspective

Vicki Strull, branding consultant, Vicki Strull Design on Brand Protection: The brand consultant perspective

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Design and origination for sleeve labels

Design, pre-press and container selection are key elements to consider in sleeve technology

Article

Barcode printing requirements and technology

One of the most common methods of carrying barcodes is on labels which are applied to products in retail, commercial or industrial environments

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From labels to flexible packaging - a converter's perspective

Hear first-hand from a label converter who successfully entered the lucrative flexible packaging market

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Focus on label markets: Special label types and constructions

Label converters have always shown ingenuity to solve specific end-user problems. Recent label innovations are explored

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You have 8 seconds, do your labels make an impact?

Understanding the value that innovative packaging generates for your brand customer is an essential part of your marketing tool kit

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Applications for print security

Whatever quantity of a product is produced, it will be necessary in the majority of cases to mark the merchandise in a way that provides recognition of its manufacturer

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Focus on label markets: Industrial labels

Often unseen to most consumers, this market is a large end use sector and one of the most profitable

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Shrink sleeve substrates and their usage

An overview of shrink sleeve substrates, their uses, and how to choose them

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Focus on label markets: Cosmetics, health and beauty

Smaller than the food and beverage label market, the cosmetics sector is characterized by high value-added labels. Regulation by public bodies is less stringent, but counterfeiting is common

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