HP showcases nonstop digital printing vision

A new robot and a globally available AI chatbot were some of the most significant advancements for the label industry at Dscoop Edge Rockies.

These technologies underscore HP’s commitment to its nonstop digital printing vision, which the company highlighted at this year’s Dscoop event, held March 8-10 at the Gaylord Rockies Resort & Convention Center in Aurora, Colorado. The three-day event featured a Solutions Showcase exhibition space, keynote speakers and more than 40 education sessions. 

In addition to the supplier partners exhibiting, the Solutions Showcase included an AI Automation Hack-A-Thon, a Firestarter Campground engagement space, a Bootcamp Theater for partner presentations and an AI Pavilion. New this year, the Hack-a-Thon included challenges for professionals in both technological and non-tech roles. 

HP’s ultimate goal at Dscoop Edge was to build connections across the Dscoop community, a group comprised of HP, its supplier partners, and its converter and printer customers.

Noam Zilbershtain, vice president and general manager of HP Indigo, tells L&L: ‘It’s all about how to grow the industry together. We are bringing the technology part, but they are bringing the real assets, the pains, the critical and day-to-day topics.’

Nonstop digital printing

During DScoop Edge’s opening session, Haim Levit, senior vice president and division president of HP Industrial Print, noted that nonstop digital printing is not limited to the machinery itself. Rather, it is about an entire system.

‘It means smarter operations, predictive insights, intervention before interaction,’ Levit says. ‘It means using data to prevent problems rather than reacting to them. It means faster resolution, better readiness, more consistency.’

Zilbershtain was unable to attend Dscoop Edge due to the war in the Middle East disrupting travel, but he addressed the opening session via video from Israel. He highlighted how machinery, like presses and robotics, works with software and AI to simplify production, predict issues and connect print companies with customers.

‘What excites me most is what’s ahead,’ Zilbershtain says. ‘Right now, in our R&D labs, we are working on what comes next.’ 

Speaking afterward with L&L, Zilbershtain noted that HP’s nonstop digital printing vision alleviates multiple pain points for converters. He said that shifting from analog to digital advances sustainability goals, allows for more personalization and enables shorter runs. It helps printers reduce costs, increase print volume and operate 24/7.

‘It’s a journey,’ he says. ‘In order to have this vision of nonstop, customers need to have digital volumes. In order to have digital volumes, we need to provide them the right, cost-effective solution. That needs to be the enabler to move more analog pages to digital pages, and on the other end, when they have the volumes, they need to operate it fluently with the right workforce, with the most effective tools and with automation in mind. 

‘That’s how this equation works best for customers, but that’s also how we are looking into our designs and our vision. All of this is connected also to the solutions that we are providing, to the automation and solutions in that area, because yes, we are talking about the press, but it’s not just the press. It’s also everything that is connected to the press and everything that is working around the press, so intelligent automation.’

Advancements in automation

At Dscoop, HP announced an expansion of its robotic collaboration with MoviĜo Robotics. HP now directly sells and services MoviĜo’s automated mobile robots (AMRs), which transport pallets of material, freeing up employees to engage in more value-added work. New to the AMR portfolio is Sharko 5 RT, an AMR designed to transport rolls without a pallet, a benefit to the label industry. Beta customers in Europe and the US are now getting started with the Sharko 5 RTs.

'One of the biggest causes of lack of productivity on our presses is when the operator actually leaves the press, so if they’re going to deliver finished product or partially finished products to finishing, or they’re going to the warehouse to collect raw material to bring over to their presses,’ says Diego Diaz, product manager, autonomous press and robotics at HP. 

‘We want to keep those operators focused on their presses, focused on value-add tasks, focused on the things that humans are needed for, like discernment of quality, making sure that everything is exactly as it should be in a job, so they’re getting maximum productivity, while the robot is taking those non-value-add tasks, going to the warehouse, picking up the substrate for them, doing all of this proactively, so that by the time they need it, it’s already there, waiting for them, and then they can just replace it on press and keep on going and never stop. This is part of our nonstop printing initiative.'

Additionally, HP Nio, HP’s AI chatbot that integrates with PrintOS, is now globally available. Using a decade of PrintOS data, HP Nio is capable of providing analysis that can aid customers with efficiency and growth. Users can ask HP Nio for insights into its technology, such as how to perform a specific operation or for data on how their presses are performing.

Press technology

At Dscoop Edge, HP celebrated the 100th installation of the HP Indigo 6K+, which it launched at Labelexpo Europe 2025. 

The company also marked the 100th installation of the HP Indigo 200K for the flexible packaging and label markets. HP showcased the machine at the event, where it was brought an Indigo 200K to Dscoop Edge, where the press printing ed labels.

Last year, HP doubled the number of installations of its fastest digital label press, the V12, and the company aspires to HP wants to double that number again for in 2026. Using LEPx technology, the V12 is able to run at 400ft/min, about four times faster than previous Indigo label presses. 

Dan Denofsky, head of category management, Americas industrial print, HP, says: ‘Label converters, flexible packaging converters, just like commercial printers, are facing a lot of challenges in the market. Supply chains are getting squeezed. Supplies are becoming more expensive. Customers are having to move to more distributed manufacturing. It leads to a lot of opportunities, so what we’re doing here is trying to show the opportunities that they have and how we can help them lower their TCO, improve their productivity and, more importantly, create better automation and improve their productivity.'