Vetaphone appoints Keyway in India

Vetaphone, one of the leading global corona and plasma surface treatment technology manufacturers, has appointed Keyway Sales Enterprises as its new official representative in India.

The newly established Keyway in Gurgaon, close to New Delhi, is headed by Bhupesh Tilwani and has already forged a strong reputation in India's print and packaging markets with its professional approach and strong global partnerships.

‘We are a talented team of professionals who are well qualified to supply sales, technical support and service to both OEMs and end-users across India, as well as providing hands-on assistance to ensure successful machine installation,’ commented Tilwani.

Tilwani has been impressed with Vetaphone’s legacy as the inventor of corona treatment, ongoing innovation, and its reputation for reliability and consistent performance. 

‘Vetaphone has a customer-first approach to engineering that chimes well with our own values at Keyway,’ added Tilwani.

Holger Selenka, area sales manager for Asia-Pacific at Vetaphone, said: ‘With the growing demand for high-quality printing on flexible substrates, especially in food, pharma, and FMCG segments, there’s a significant need for effective surface treatment in India. Our technology is ideally suited to Indian converters aiming to improve print adhesion and run at higher speeds, especially as the industry moves toward faster presses and more complex substrates.’

Keyway plans to introduce Vetaphone surface treatment to Indian OEMs, rapidly upgrading their technology to meet European standards.

‘We aim to position Vetaphone as the first-choice supplier through technical meetings, collaborative trials and joint participation at industry events like Labelexpo,’ explained Tilwani.

 ‘With Keyway’s local support and Vetaphone’s globally proven performance, I am confident that we can make a major impact in the Indian market and become the preferred choice for OEMs and end-users alike,’ concluded Selenka.