La Etiqueta expands with second HP Indigo 6K+

The label industry continues to evolve as brands demand shorter runs, faster delivery, greater customization, and uncompromising print quality. For converters, adapting to
these changing market dynamics requires more than investing in new equipment—it requires a long-term vision built around innovation and operational flexibility.

Few companies have embraced this transformation as successfully as La Etiqueta.

Today, La Etiqueta has evolved into one of Mexico's most comprehensive label and packaging converters. Its portfolio extends beyond premium labels to include shrink sleeves and high-end folding cartons, enabling the company to serve a wide range of industries, including cosmetics, pharmaceuticals, food and beverage, wine and spirits,
toys, stationery and consumer goods.

The company has also developed its own proprietary LESA brand of self-adhesive labels for office and stationery applications, offering an extensive portfolio of products
and colors that further demonstrates its commitment to innovation, product diversification and market responsiveness.

With more than 90 years of experience in the Mexican label industry, the company has established itself as one of the country's leading digital label converters by continuously investing in technologies that enable customers to respond quickly to changing consumer demands while maintaining the highest production standards.

Under the leadership of CEO Itzhak Levy, La Etiqueta recognized that digital printing would become a strategic pillar for the future of labels. Backed by the expertise of Sun
Digital, HP Industrial's authorized partner in Mexico, the company made the bold decision by becoming the first company in Mexico and Latin America to install two HP Indigo 6K+ digital presses. The investment represented far more than the addition of new production capacity— It marked the beginning of a long-term digital transformation strategy designed to increase flexibility, productivity, improve efficiency
and expand application opportunities.

The impact was immediate.

‘Today, at La Etiqueta, we produce nearly four million labels every month using two HP Indigo presses. That's why we decided to invest in the new HP Indigo 6K+, which gave us the opportunity to have a digital press with enhanced capabilities and higher productivity,’ says Itzhak Levy, CEO of La Etiqueta.

As customer demand for premium digital labels continued to accelerate, ‘La Etiqueta’ experienced significant business growth driven by faster turnaround times, outstanding
print quality and the ability to economically produce shorter and more diverse jobs.

Digital production became a competitive advantage that allowed the company to strengthen relationships with existing customers while attracting new business opportunities across multiple market segments.

The company's confidence in its digital strategy was demonstrated only six months after the first installation, when La Etiqueta invested in a second HP Indigo 6K+.

The rapid expansion was a clear reflection of growing production volumes and increasing market demand, reinforcing the company's position as one of the leading
digital label converters in Latin America.

For La Etiqueta, digital technology is not simply another production method—it is a platform for continuous innovation. The company continues to help brands launch products faster, produce multiple SKUs more efficiently, reduce inventory
requirements, and respond to evolving market needs with greater agility.

This transformation has also been supported by a strong partnership with Sun Digital, HP Industrial's authorized partner in Mexico. Beyond supplying technology, Sun Digital has accompanied La Etiqueta throughout its digital journey by providing technical expertise, implementation support, application development and ongoing service, helping maximize the value of every investment and ensuring long-term operational success.

Together, La Etiqueta, HP Indigo and Sun Digital demonstrate how a strong partnership between converter, technology provider and local business partner can accelerate innovation, increase competitiveness and unlock new growth opportunities in today's evolving label industry.

Today, La Etiqueta continues to invest in innovation, productivity and customer value, strengthening its leadership in digital label converting throughout Mexico and Latin
America. As demand for high-quality, sustainable and agile label production continues to grow, the company is well positioned to support global brands and regional businesses looking for a trusted manufacturing partner with world-class digital capabilities.

For La Etiqueta, digital transformation has become much more than an operational decision—it has become the foundation of its future growth.