Swastik Arts installs first Jetrix digital label press in India

Colorix, a business unit of India-based Orange Company, has installed its first Jetrix digital label press in India at Swastik Arts, Mumbai, marking a significant milestone in the company’s strategic expansion into India’s rapidly growing digital label printing market. 

The installation represents the beginning of Colorix’s long-term vision to provide Indian label converters with industrial-grade digital printing technology that combines high print quality, operational efficiency and reliable local service support. 

The newly commissioned Jetrix digital label press features a 6-color UV inkjet printing system integrated with cold foil and lamination modules, enabling converters to produce premium-quality labels with vibrant color reproduction, metallic embellishments and value-added finishing in a single production workflow. The press is engineered to deliver high productivity while minimizing setup time, reducing material waste and supporting profitable short-run as well as variable-data production. 

Designed for today’s evolving label market, the Jetrix platform serves a wide range of applications, including FMCG, pharmaceuticals, cosmetics, food and beverage, industrial, chemical, and premium consumer product labels, where fast turnaround, consistent quality and production flexibility have become increasingly important. 

‘The successful installation of our first Jetrix digital label press is a proud milestone for Colorix and an important step in our commitment to transforming India’s label printing industry,’ said Hariom Dave, sales head at Colorix,. 

‘Swastik Arts has built an outstanding reputation for quality, innovation, and customer satisfaction, making them the ideal partner for this landmark installation. We are delighted with the positive market response and are pleased to announce that five additional Jetrix Digital Label Press installations are already scheduled across India. This growing momentum reflects the industry’s confidence in our technology and reinforces Colorix’s commitment to delivering world-class digital printing solutions backed by comprehensive local sales, service, training, and application support,’ he added. 

Swastik Arts selected the Jetrix digital label press as part of its ongoing investment in advanced manufacturing technologies to strengthen production capabilities and meet increasing demand for premium-quality labels with faster delivery schedules. 

‘The Jetrix digital label press has demonstrated excellent machine stability, remarkable print consistency, and exceptionally vibrant color reproduction from the very beginning,’ said Sanjay Kadam, director, Swastik Arts, Mumbai. ‘We are extremely satisfied with the overall performance of the press and believe this investment will significantly enhance our manufacturing capabilities, improve production efficiency, and enable us to deliver even greater value to our customers.’ 

The installation also reflects the accelerating adoption of digital label production across India, where converters are increasingly investing in technologies that offer greater flexibility, reduced make-ready time, lower inventory requirements and enhanced profitability for both short-run and high-value label production. 

With several additional installations planned in the coming months, Colorix is continuing to strengthen its presence in the Indian label printing industry while expanding its portfolio of digital printing presses.