Kurz shows connected portfolio at Loupe Americas

Kurz will showcase a connected portfolio of products for the print and packaging industry, demonstrating how brands and converters can move seamlessly from design and pre-press through production to premium decorative results at the point of sale. 

At Loupe Americas 2026, visitors will experience how Kurz supports every stage of the embellishment process. From digital design and visualization to advanced production technologies, Kurz helps turn creative concepts into market-ready packaging and label applications. 

A highlight of the show will be the live production of innovative label designs in collaboration with industry partners Nilpeter, Pantec, Avery Dennison and UPM Adhesive Materials. Attendees will see firsthand how delicate hot stamping and cold transfer technologies can be integrated into modern label production workflows to create premium visual effects, enhance shelf appeal and support efficient manufacturing. 

The showcased applications demonstrate how collaboration across the value chain can help converters and brand owners achieve greater design flexibility, production performance and differentiation in increasingly competitive markets. 

Visitors are invited to explore new possibilities in decoration, embellishment and packaging innovation while connecting with experts from across the industry. 

‘Loupe Americas is the perfect stage to show what’s possible when the industry comes together. Through live label production, visitors can experience how innovative embellishment technologies move seamlessly from concept to finished product bringing creativity, efficiency, and premium decoration to life,’ said Allan Quimby, head of marketing, Kurz USA.