AWA Alexander Watson Associates acquires AIPIA

Alexander Watson Associates (AWA), a global market intelligence and market insights firm specializing in the packaging, converting, materials, labeling, and specialty papers sectors, has announced the acquisition of AIPIA (the Active and Intelligent Packaging Industry Association). 
 
Founded in 2011, AIPIA is recognized globally as advocating the development and adoption of innovative connected and smart packaging. Through its extensive network, events, and industry collaborations, AIPIA has consistently driven forward the conversation about the intersection of packaging innovation.
 
By integrating AIPIA into its portfolio, AWA aims to harness synergies that will enhance its market intelligence and advisory capabilities and broaden the scope of services offered to clients. The acquisition will facilitate the convergence of AWA's market insights and analytical abilities with AIPIA's industry-leading expertise in active and intelligent packaging, and continue to grow and expand the AIPIA and AWA Global Congress.
 
Corey M Reardon, president and CEO of AWA Alexander Watson Associates, said: 'We are excited to welcome AIPIA into the AWA family.

'The active and intelligent packaging sector is at the forefront of technological advancement, and this acquisition reflects our commitment to providing our clients with unparalleled access to the latest information, trends and insights. With AIPIA's extensive network and know-how, we are set to lead the way in guiding the future as an information source to the packaging and labeling industry.'
 
The collaboration will strengthen both entities' capabilities in offering enhanced business intelligence, networking opportunities, and expert-driven events that address the needs of stakeholders across the value chain.
 
Eef de Ferrante, AIPIA managing director, said: 'Joining forces with AWA presents an exciting opportunity for AIPIA.

'Together, we are poised to elevate our impact in the active and  intelligent packaging domain, delivering exceptional value as an information and networking hub.'