Anderson & Vreeland appoints Hugo Simard

Anderson & Vreeland Canada has appointed Hugo Simard as technical sales representative. Simard brings more than three decades of hands-on experience in the flexographic printing and converting industry.

Simard began his career as a press operator and has continuously evolved alongside the industry. Driven by a passion for printing technology and process improvement, he has built a career spanning virtually every skilled role within a flexographic operation. This unique background allows him to understand customer challenges from multiple perspectives, whether on the pressroom floor, in prepress or within production management.

With 32 years of industry experience, Simard has developed extensive knowledge in both narrow web and wide web flexographic printing. His career includes leadership positions in technical management, machine installation and servicing, mechanical troubleshooting, color management, ink technology, printing applications, lamination processes and prepress operations.

What distinguishes Simard is his commitment to sharing knowledge and helping others succeed. Throughout his career, he has been recognized as a trusted resource for printers and converters seeking to improve efficiency, quality and profitability.

'My philosophy has always been simple: help people by sharing the knowledge and experience I've gained throughout the years,' said Hugo Simard. 'Joining Anderson & Vreeland is a perfect fit because it allows me to bring value beyond the sale. My goal is to help customers solve problems, improve their processes and achieve the best possible results.'

At Anderson & Vreeland, Simard will provide customers with a combination of technical knowledge and consultative support, assisting them with equipment optimization, process improvements, troubleshooting and application recommendations. His long-term vision is to become Quebec's leading technical resource for prepress and plate room technologies, pressroom supplies and equipment, and process optimization.

Martin Schofield, sales director for Anderson & Vreeland Canada, said: 'By combining deep technical knowledge with a customer-first approach, Hugo strengthens Anderson & Vreeland's commitment to delivering industry-leading products through solving problems and providing unrivaled support to flexographic printers and converters throughout the region.'