Apex names Harvey commercial VP

Veteran of 26 years to lead global commercial strategy.

Apex International has appointed Nick Harvey as global commercial vice president, a role in which he will lead the development of the company's global commercial strategy and capabilities.

Harvey has spent 26 years at Apex, with a career spanning sales, technical director and vice president of sales. He will work with the regional managing directors to strengthen commercial leadership, collaboration and performance across the group, with a focus on profitable growth through common standards, technical expertise and a consistent approach to customer value. He will also help connect market requirements with product development and investment priorities.

The appointment adds to Apex's global leadership structure. Group CEO Ruud van Cuijk leads the executive leadership team and is responsible for executing the agreed strategy and managing the group's operations.

'Nick combines deep technical knowledge with commercial leadership and longstanding customer relationships. His experience across Apex gives him a clear understanding of where we can create greater value and how to turn that opportunity into action. I am pleased to welcome him to this executive role as we strengthen our international organization and pursue our next phase of growth,' said van Cuijk, CEO of Apex International.

'Having spent 26 years at Apex, I have seen the expertise, commitment and innovation that underpin our business. In this new role, I look forward to bringing our commercial teams closer together globally, strengthening collaboration across the organization and ensuring we translate our capabilities into meaningful, measurable value for our customers,' added Harvey.