Wausau Coated Products appoints Gretchen Kray

Wausau Coated Products has appointed Gretchen Kray as senior key account manager, where she will lead relationship strategy for a portfolio of customers, focusing on long-term partnership development, opportunity creation and sustained growth.

Kray's leadership has been instrumental in expanding Wausau Coated's distribution segment. In her previous roles as business manager for distribution products and director of commercial development, she guided initiatives that strengthened the company's merchant and distribution channels, built relationships and drove growth.

'Gretchen brings a rare combination of strategic account leadership and customer advocacy,' stated Adam Frey, executive vice president of sales and marketing at Wausau Coated. 'Gretchen's appointment reflects our commitment to long-term value creation. Her leadership will help us focus on key customer needs, unlock new opportunities and sustain momentum across key relationships.'

Kray has nearly three decades of product knowledge and experience in the label industry.

'I'm excited to step into the role of senior key account manager and continue doing what I value most, building trusted relationships with our customers and partners,' commented Kray. 'By combining nearly three decades of product knowledge with a relationship-centered approach, I aim to help grow Wausau Coated's presence in the distribution channel. The most rewarding part of my career here has been seeing trust and collaboration turn into long-term partnerships, and I'm grateful for the incredible support of my colleagues as we serve our customers together.'