Holostik brings anti-counterfeiting products to Loupe India

Holostik has confirmed its participation at Loupe India 2026. The company will showcase its security, authentication, traceability and brand protection portfolio at the show, scheduled for October 29 to November 1 at the India Expo Center & Mart in Greater Noida. 

NaturTrust’s biodegradable packaging products and Holostik’s Paperogram, described as a sustainable innovation, will also be displayed, reflecting the group’s focus on more sustainable packaging technology.

According to Holostik, counterfeiting is no longer a one-dimensional challenge, and different products, markets and supply chains face different vulnerabilities that require tailored security strategies. At the exhibition, the company will demonstrate how brands can combine physical security features, authentication technologies, digital identification and traceability to create layered protection across the product journey.

A key focus will be specialized security and patented technologies, developed for brands looking beyond conventional security features. These are suited to applications where enhanced security, sophistication and multiple levels of authentication are critical. According to the company, they can be configured for requirements such as protection against sophisticated counterfeiting, product authentication and verification, brand differentiation and premium positioning, supply chain security and traceability, protection of high-value and high-risk products, multi-level physical and digital authentication, and consumer and stakeholder engagement. By combining different security layers, brands can build a more resilient authentication architecture rather than relying on a single security feature.

Holostik will also demonstrate its phygital approach to brand protection, which brings together physical security technologies with digital identification and authentication. Security labels, holograms, advanced optical features, variable codes, QR-based identification and track-and-trace capabilities can work together to connect the physical product with its digital identity, the company said. This approach allows brands to go beyond asking whether a product is genuine and gain greater visibility into where the product is, how it moves and how different stakeholders can interact with its identity.

The showcase will also feature digital offerings from Holostik Digital Labs, including SureAssure+, a digital platform offering product authentication, track-and-trace, loyalty and reward management, warranty management, inventory management and business intelligence insights. These capabilities are meant to help brands connect product-level identification with actionable insights and improved supply chain visibility.

The exhibition will give brand owners, packaging professionals, converters and supply chain stakeholders an opportunity to engage directly with Holostik’s leadership and anti-counterfeiting experts. Rather than presenting a one-size-fits-all proposition, the team will engage with visitors to understand their specific pain areas, product risks, market challenges and authentication requirements. Topics for discussion include counterfeiting, brand protection, premium product security, authentication, consumer verification, product diversion and supply chain visibility. Based on these requirements, Holostik’s experts can explore suitable combinations of technologies and security layers for the brand’s application.

Holostik said its message at Loupe India 2026 is that effective brand protection starts with understanding the problem. Whether a brand wants to strengthen an existing security system, introduce advanced authentication, protect a premium product or create greater visibility across its supply chain, the team will be available to discuss the challenge and identify suitable pathways.