Focus Label Machinery launches new website

Focus Label Machinery has overhauled its website in an effort to make the company “more modern and approachable”.

New features of the website, at www.focuslabel.com, include applications pages, product pages, a latest news section and a new contact form. Videos and product brochures are also available.

Focus Label Machinery said its old site was outdated and hard to navigate, while the new-look version will provide customers with a more streamlined web portal and up-to-date information.

‘The new website offers a much easier way of following Focus Label Machinery, what we are working on and our latest developments,’ the company said in a statement. ‘It is also a drastic improvement in terms of allowing potential prospects to see our machines and what they can do before getting in touch.’

The relaunch of Focus Label Machinery’s website follows UV curing specialist Alpha-Cure and UK label printer Mercian Labels, which have undertaken similar initiatives in recent weeks.

The new-look Mercian Labels website pulls together a number of niche microsites into one online gateway, while Alpha-Cure’s new site is the first step in a corporate rebranding strategy.

The Focus Label Machinery statement concluded: ‘Our website is the first step in the rebranding of Focus as a much more modern and approachable company.’

Read more on the importance of an online presence here